Customer acquisition cost up 222% in a decade
Facebook CPMs tripled since 2020
Google Shopping CPC climbs every quarter
TikTok ads already getting expensive
Average ROAS fell 30% year over year
Meta ad costs rose 61% while reach dropped 19%
Retargeting used to be cheap. Now it's a bidding war
Brand awareness campaigns burning cash with no measurement
Influencer marketing ROI is a coin flip
Affiliate fraud costs brands billions annually
iOS 14.5 broke every attribution model overnight
Ad platforms optimizing for clicks not customers
Attribution windows shrunk from 28 days to 7
Brands spending more to acquire worse customers
First-party data is gold but nobody mines it
Third-party cookies dying across all browsers
Google delayed cookie deprecation four times
Consent banners tank conversion rates 12-15%
GA4 is harder and less accurate than Universal Analytics
Server-side tracking costs more and still leaks
GDPR fines reached EUR 2.1 billion in 2023
Multi-touch attribution is now educated guesswork
Fingerprinting crackdowns coming next
Average email open rates dropped from 25% to 17%
Gmail Promotions tab buried your campaigns
Yahoo and Google bulk sender rules nuked deliverability
ESP costs scale faster than revenue
Flows built once in 2019 still running untouched
Segmentation based on last-click not intent
Welcome series is still three discount emails
Browse-abandon emails feel like surveillance
Unsubscribes climb as inbox fatigue sets in
Personalization means FIRST_NAME and nothing else
Your best customers get the same blast as everyone
Win-back campaigns offering discounts to loyal buyers
A/B testing subject lines while the strategy is broken
Email lists decay at 25% per year
Dead subscribers tank your sender reputation
SMS costs 10-25x more per message than email
TCPA lawsuits surging. Settlements in millions
10DLC registration killed SMS reach overnight
Opt-out rates for SMS double that of email
Carriers filter promotional SMS aggressively
Quiet hours regulations limit your send windows
SMS is intimate but brands use it like a megaphone
Text message fatigue is real and growing
WhatsApp Business API charges per conversation
Meta changes WhatsApp pricing every six months
Template approval delays kill campaign timing
Most brands have zero messaging strategy
Chatbots reply with FAQ links nobody reads
Customers want dialogue. Brands send monologues
Average brand runs 6+ tools that don't talk to each other
Customer data split across 12 platforms
No single view of the customer anywhere
Marketing stack costs $2K-10K per month minimum
Each new channel is another integration to maintain
Shopify app store has 10,000+ apps. Pick wisely
Data warehouse projects take 6 months minimum
CDP promised unification. Delivered another silo
Integration debt is the new technical debt
Amazon takes 15-45% of every sale
Marketplace algorithms change without notice
Your best customers become their customers
Price comparison killed brand loyalty
Reviews are gamed and trust is manufactured
Marketplace fees rising every year
Your competitors see your pricing in real time
73% of consumers expect personalized experiences
Same-day shipping is table stakes now
Free returns cost brands $816 billion in 2022
Customers want conversations not campaigns
One bad experience and 32% never come back
Gen Z expects to buy inside social apps
Average attention span shorter than a goldfish
Loyalty programs everywhere meaning nothing
Consumers comparison-shop across 4 sites minimum
Trust in brand advertising at an all-time low
Subscription fatigue is killing recurring revenue
2006: SEO was free traffic. Now it's pay-to-play
2010: Social reach was organic. Now it's rented
2015: Email was king. Now it's a cost center
2019: DTC was the future. Now it's underwater
2024: AI promised to fix it. Made it noisier
Technology advanced. Relationships went backwards
More data than ever. Less understanding than ever
Brands talk AT customers 10,000 times a day
Nobody remembers the last email you sent
Your store forgets every customer when they leave
The funnel is a leaky bucket and the hole grows
Every brand is shouting into the same void
You know their shoe size but not their birthday
Ecommerce got faster but not smarter
The customer got more powerful. Brands didn't adapt
Revenue goes up. Margins go down. Something is broken
You built a store but forgot to give it a brain
Customer acquisition cost up 222% in a decade
Facebook CPMs tripled since 2020
Google Shopping CPC climbs every quarter
TikTok ads already getting expensive
Average ROAS fell 30% year over year
Meta ad costs rose 61% while reach dropped 19%
Retargeting used to be cheap. Now it's a bidding war
Brand awareness campaigns burning cash with no measurement
Influencer marketing ROI is a coin flip
Affiliate fraud costs brands billions annually
iOS 14.5 broke every attribution model overnight
Ad platforms optimizing for clicks not customers
Attribution windows shrunk from 28 days to 7
Brands spending more to acquire worse customers
First-party data is gold but nobody mines it
Third-party cookies dying across all browsers
Google delayed cookie deprecation four times
Consent banners tank conversion rates 12-15%
GA4 is harder and less accurate than Universal Analytics
Server-side tracking costs more and still leaks
GDPR fines reached EUR 2.1 billion in 2023
Multi-touch attribution is now educated guesswork
Fingerprinting crackdowns coming next
Average email open rates dropped from 25% to 17%
Gmail Promotions tab buried your campaigns
Yahoo and Google bulk sender rules nuked deliverability
ESP costs scale faster than revenue
Flows built once in 2019 still running untouched
Segmentation based on last-click not intent
Welcome series is still three discount emails
Browse-abandon emails feel like surveillance
Unsubscribes climb as inbox fatigue sets in
Personalization means FIRST_NAME and nothing else
Your best customers get the same blast as everyone
Win-back campaigns offering discounts to loyal buyers
A/B testing subject lines while the strategy is broken
Email lists decay at 25% per year
Dead subscribers tank your sender reputation
SMS costs 10-25x more per message than email
TCPA lawsuits surging. Settlements in millions
10DLC registration killed SMS reach overnight
Opt-out rates for SMS double that of email
Carriers filter promotional SMS aggressively
Quiet hours regulations limit your send windows
SMS is intimate but brands use it like a megaphone
Text message fatigue is real and growing
WhatsApp Business API charges per conversation
Meta changes WhatsApp pricing every six months
Template approval delays kill campaign timing
Most brands have zero messaging strategy
Chatbots reply with FAQ links nobody reads
Customers want dialogue. Brands send monologues
Average brand runs 6+ tools that don't talk to each other
Customer data split across 12 platforms
No single view of the customer anywhere
Marketing stack costs $2K-10K per month minimum
Each new channel is another integration to maintain
Shopify app store has 10,000+ apps. Pick wisely
Data warehouse projects take 6 months minimum
CDP promised unification. Delivered another silo
Integration debt is the new technical debt
Amazon takes 15-45% of every sale
Marketplace algorithms change without notice
Your best customers become their customers
Price comparison killed brand loyalty
Reviews are gamed and trust is manufactured
Marketplace fees rising every year
Your competitors see your pricing in real time
73% of consumers expect personalized experiences
Same-day shipping is table stakes now
Free returns cost brands $816 billion in 2022
Customers want conversations not campaigns
One bad experience and 32% never come back
Gen Z expects to buy inside social apps
Average attention span shorter than a goldfish
Loyalty programs everywhere meaning nothing
Consumers comparison-shop across 4 sites minimum
Trust in brand advertising at an all-time low
Subscription fatigue is killing recurring revenue
2006: SEO was free traffic. Now it's pay-to-play
2010: Social reach was organic. Now it's rented
2015: Email was king. Now it's a cost center
2019: DTC was the future. Now it's underwater
2024: AI promised to fix it. Made it noisier
Technology advanced. Relationships went backwards
More data than ever. Less understanding than ever
Brands talk AT customers 10,000 times a day
Nobody remembers the last email you sent
Your store forgets every customer when they leave
The funnel is a leaky bucket and the hole grows
Every brand is shouting into the same void
You know their shoe size but not their birthday
Ecommerce got faster but not smarter
The customer got more powerful. Brands didn't adapt
Revenue goes up. Margins go down. Something is broken
You built a store but forgot to give it a brain
Sound familiar?
Every one of those is a real problem. We fix them.
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